Steelcase

Situation

Steelcase Inc. (“Steelcase” or the “Company”) NYSE:SCS, is a designer and manufacturer of office furniture and environments. For over 100 years, Steelcase has been providing customers with workplace products, furnishings and services. The Company began in 1912 with a steel wastebasket and have become a leader in the office furniture industry.

Amherst Partners was retained to explore the causes behind their loss of market share and declining earnings.

Solution

Amherst professionals conducted an in-depth study of the market, competition, and supply base.

This information provided the input for strategy discussions with Senior Management regarding strategic direction of the Company.

These discussions were held over a four-month period and the output addressed their product offerings and go-to-market approach.

Results

Over a period of 3-years, Steelcase was able to introduce new products to the market, while phasing out other, less-profitable SKUs.

The Company was able to successfully change its approach to certain market segments and increased its presence in other areas where it previously held little market share.