Tweddle Group

Situation

Founded in the 1954 and based in Clinton Township, MI, Tweddle Group (“Tweddle” or “the Company”) is a leading provider of products and services used to gather, organize, and deliver information that is critical to support those who build, maintain, and operate automobiles and other machinery and equipment.

Tweddle has over six decades of experience converting dense technical and engineering data supplied by its OEM customers into clear, concise, and actionable information delivered across multiple modalities. This foundation of industry knowledge and experience has led to the evolution of disruptive digital and SaaS solutions designed to address both the manufacturing and service needs of increasingly complex vehicles and equipment.

Tweddle’s shareholders sought a liquidity event to sell 100% of their ownership interests in the Company to a well-positioned strategic or financial buyer.

Solution

The Company’s owners engaged Amherst Partners (“Amherst”) to lead the process of selling the business. Amherst’s efforts were focused on identifying and engaging well-positioned buyers capable of supporting further expansion of the business, both through the growth of the Company’s traditional owner and service information products, and through new market opportunities arising from its proprietary SaaS/digital solutions platform.

Amherst prepared comprehensive marketing materials articulating the Company’s unique attributes and growth potential, and successfully marketed Tweddle to a targeted universe of prospective buyers.

Results

Amherst managed a comprehensive and competitive sale process that resulted in substantial interest from multiple buyers, both strategic and private equity.

After receiving competitive indications of interest and engaging with prospective buyers, the Company elected to pursue a transaction with CJK Group, a Brainerd, MN-based privately-held portfolio of international print, publishing service, and technology/information solutions companies that support the book, magazine, catalog, journal, and commercial publishing industries as well as information providers.