Lorene Branch

Marketing Director


About Lorene

Lorene has more than 20 years of experience in operational leadership, public relations, corporate communications, and marketing and business development strategy. Specializing in developing actionable strategies that deliver results to her professional services clients, Lorene is an expert at building consensus from diverse viewpoints and implementing solutions that work for the entire organization.

I was thrilled to be offered an opportunity to join the Amherst team. This organization has a profound amount of love for the work they do and the businesses and people that they help. That I get to work in this environment and use my skills to further that mission, is a genuine joy.

Most recently before joining Amherst, Lorene provided marketing support for the Wealth Management practice at Plante Moran. Previously, she was the national marketing manager for the Private Equity, Transaction Services, and Corporate Finance groups at Grant Thornton; was the manager of special projects for Stout Risius Ross (SRR/Stout); and was an internal communications specialist in the Public Relations, Communications, and Government Affairs department at Sears, Roebuck and Co.

Lorene has a Bachelors in English with a concentration in Women’s Studies from Kalamazoo College.

Professional Organizations

  • Inforum
  • National Organization for Women

Fun Facts

My daughter started skating recently and talked me into taking lessons, too, so we can skate together.

I love spending time in the outdoors – we camp, cycle, and paddle as much as possible in the summer.

What Other Profession Would You Like to Try?

I wish I had known about the field of organizational psychology when I was doing my undergraduate work. Although I love marketing and communications, the idea of specializing in helping organizations build a culture that supports both corporate and individual growth is very compelling.


Strategic marketing and business development consulting

Operations improvement

Change management support


Bachelor’s degree in English Literature, with a concentration in Women’s Studies – Kalamazoo College

Foreign study – University of Aberdeen, Scotland